Life insurance
- Cover for if you have an accident, get diagnosed with an illness or pass away
- Tailor your cover to suit your life needs
- Earn top rewards when you look after your health2
Premiums from just £5 a month. And enjoy up to 40% off premiums, when you get active1
You can count on us to keep you covered
What is life insurance?
Life insurance gives your loved ones a lump sum when you pass away, or if you’re diagnosed with a terminal illness.
Consider a life insurance policy if you have children or loved ones who are financially dependent on you.
They can use the money for anything, like paying off your mortgage and funeral costs.
Not sure if this is what you need? You may be interested in:
Income protection
Pays you a monthly income if you get sick or injured and can’t work.
Serious illness cover
Get a lump sum if you’re diagnosed with a serious illness like cancer.
Demystifying Life insurance
with Ellie Simmonds
What does life insurance cover?
Your family. Your finances. Your future. All covered in full.
What you get as standard
- A lump sum - this will be paid to your loved ones if you pass away while you're covered. This can cover anything from mortgages to medical bills.
- Tailored cover - our team of friendly experts will help tailor your policy to your needs.
- And you can boost your cover amount later when life changes - like if you buy a house or have a child.
What you can add to your plan
- Award-winning extras - like serious illness cover, income protection and later life cover.
- Real-value savings - get up to 40% off your monthly premiums when you get active.
- You also enjoy rewards from top brands like Apple Watch, Amazon, Waitrose and Partners and loads more*. They're yours for living healthy.
- Indexation - this means your cover amount goes up in line with inflation. So it's worth the same in the future, as it is today.
How much does life insurance cost?
How much cover you get and what you pay depends on things like:
- How much is left to pay on your mortgage
- Other expenses you want to cover like school fees or credit cards
- Your health and lifestyle - previous conditions or smoking, for example
Our prices start from £5 a month. And our expert team can help you build a plan that's affordable for you.
Why our life insurance can be a life saver
We can help you protect your loved ones and live a longer, healthier life.
Get up to 40% off premiums
The healthier you are, the lower your premiums stay
Stay healthy with top rewards
Like a gym membership, spa breaks and coffee
Be protected for life
And boost cover later, like if you buy a house or have a child
Live with peace of mind
We paid 99.7% of life cover claims in 2022 (Vitality Claims and Benefits Report, 2023)
How does life insurance work?
It's not as scary as it sounds.
Pay monthly
You can pay this via Direct Debit. Our life insurance starts from just £5 a month.
Make a claim with us
If you pass away during your plan term, your loved ones will make a claim.
Your family get a lump sum
When the claim is approved, they’ll get a lump sum to use this for anything, like paying off the mortgage.
